Head-to-head
OpsUI vs Cin7 Core (formerly DEAR)
Modular ERP, WMS & CRM versus a Xero-attached inventory and light-manufacturing platform
Start with operational scope
List the workflows, users and connected systems the product needs to support. Compare the required configuration rather than product labels.
Read the evidence alongside it
Checked pricing facts are cited. Other vendor details remain marked for verification; unknown information is not a missing capability.
The decision in context.
Cin7 Core is the rebrand of DEAR Systems following the 2021 Cin7 acquisition. The product itself is largely unchanged. It remains a mature inventory, purchasing, sales order, and light-manufacturing platform built primarily to sit above Xero (with MYOB and QuickBooks also supported). ANZ adoption is heavy, particularly among Shopify-first wholesalers and food and beverage manufacturers.
OpsUI is a broader operations layer. The same Xero-attached pattern applies, keep Xero for finance, run OpsUI for operations, but the scope extends past inventory and light manufacturing into warehouse management, CRM, shipping, and analytics, sold as separately-priced modules.
The right answer depends on whether your operational complexity sits inside inventory and BOMs, or extends past them. Both products serve overlapping ANZ customers.
Editorial context from the original analysis. Confirm current vendor-specific details against the applicable proposal.
Like-for-like requirements
Put the same questions to each product.
| Requirement | OpsUI | Cin7 Core |
|---|---|---|
| Pricing model | Published module subscriptions and Essential, Control, Command and Apex packages. Compare included users, additional seats and separately priced integration connectors. Catalogue context · confirm deployment fit | Core Standard starts at US$349/month excluding taxes; user, order and integration allowances vary by plan. |
| Core scope | Modular ERP, WMS & CRM across 20 operational modules + 5 integration connectors Catalogue context · confirm deployment fit | Inventory, purchasing, sales orders, light manufacturing, basic accounting touchpoints Current vendor detail: not independently verified |
| Warehouse management depth | Dedicated WMS modules (wave picking, slotting, cycle counts, dock scheduling, scanner-driven) Catalogue context · confirm deployment fit | Bin locations, pick lists, basic warehouse workflows; advanced WMS via Cin7 Omni or add-ons Current vendor detail: not independently verified |
| Manufacturing / BOM | Review light-production planning, work orders and BOM requirements. Full MRP and finite-capacity scheduling are not established by the module catalogue. Catalogue context · confirm deployment fit | Mature light-manufacturing — multi-level BOMs, work orders, contract manufacturing, auto-assembly Current vendor detail: not independently verified |
| CRM | Native CRM module with sales pipeline and customer history Catalogue context · confirm deployment fit | Customer records, no dedicated sales CRM Current vendor detail: not independently verified |
| Accounting integration | NetSuite is listed as live; Xero, MYOB, Abel and SAP are built on rollout. NZ Couriers is listed as live; other carrier connections are scoped per account. Catalogue context · confirm deployment fit | Xero (deep), QuickBooks, MYOB Current vendor detail: not independently verified |
| Ecommerce / channel integrations | NetSuite is listed as live; Xero, MYOB, Abel and SAP are built on rollout. NZ Couriers is listed as live; other carrier connections are scoped per account. Catalogue context · confirm deployment fit | Mature out-of-the-box library, Shopify, Amazon, eBay, WooCommerce, retail POS, B2B portal Current vendor detail: not independently verified |
| NZ Couriers / Australia Post | NetSuite is listed as live; Xero, MYOB, Abel and SAP are built on rollout. NZ Couriers is listed as live; other carrier connections are scoped per account. Catalogue context · confirm deployment fit | Via Starshipit, ShipStation, or carrier add-ons Current vendor detail: not independently verified |
| ANZ data residency | Confirm the applicable deployment controls, locations and evidence during a security review. Catalogue context · confirm deployment fit | AWS-hosted, region not separated by domain Current vendor detail: not independently verified |
| Headquarters / ownership | NZ-built, NZ-owned, sold direct Catalogue context · confirm deployment fit | Denver, CO (Cin7 Inc., majority Rubicon Technology Partners since 2021) Current vendor detail: not independently verified |
Pricing model
- OpsUI
- Published module subscriptions and Essential, Control, Command and Apex packages. Compare included users, additional seats and separately priced integration connectors.
Catalogue context · confirm fit
- Cin7 Core
- Core Standard starts at US$349/month excluding taxes; user, order and integration allowances vary by plan.
Core scope
- OpsUI
- Modular ERP, WMS & CRM across 20 operational modules + 5 integration connectors
Catalogue context · confirm fit
- Cin7 Core
- Inventory, purchasing, sales orders, light manufacturing, basic accounting touchpoints
Current vendor detail: not independently verified
Warehouse management depth
- OpsUI
- Dedicated WMS modules (wave picking, slotting, cycle counts, dock scheduling, scanner-driven)
Catalogue context · confirm fit
- Cin7 Core
- Bin locations, pick lists, basic warehouse workflows; advanced WMS via Cin7 Omni or add-ons
Current vendor detail: not independently verified
Manufacturing / BOM
- OpsUI
- Review light-production planning, work orders and BOM requirements. Full MRP and finite-capacity scheduling are not established by the module catalogue.
Catalogue context · confirm fit
- Cin7 Core
- Mature light-manufacturing — multi-level BOMs, work orders, contract manufacturing, auto-assembly
Current vendor detail: not independently verified
CRM
- OpsUI
- Native CRM module with sales pipeline and customer history
Catalogue context · confirm fit
- Cin7 Core
- Customer records, no dedicated sales CRM
Current vendor detail: not independently verified
Accounting integration
- OpsUI
- NetSuite is listed as live; Xero, MYOB, Abel and SAP are built on rollout. NZ Couriers is listed as live; other carrier connections are scoped per account.
Catalogue context · confirm fit
- Cin7 Core
- Xero (deep), QuickBooks, MYOB
Current vendor detail: not independently verified
Ecommerce / channel integrations
- OpsUI
- NetSuite is listed as live; Xero, MYOB, Abel and SAP are built on rollout. NZ Couriers is listed as live; other carrier connections are scoped per account.
Catalogue context · confirm fit
- Cin7 Core
- Mature out-of-the-box library, Shopify, Amazon, eBay, WooCommerce, retail POS, B2B portal
Current vendor detail: not independently verified
NZ Couriers / Australia Post
- OpsUI
- NetSuite is listed as live; Xero, MYOB, Abel and SAP are built on rollout. NZ Couriers is listed as live; other carrier connections are scoped per account.
Catalogue context · confirm fit
- Cin7 Core
- Via Starshipit, ShipStation, or carrier add-ons
Current vendor detail: not independently verified
ANZ data residency
- OpsUI
- Confirm the applicable deployment controls, locations and evidence during a security review.
Catalogue context · confirm fit
- Cin7 Core
- AWS-hosted, region not separated by domain
Current vendor detail: not independently verified
Headquarters / ownership
- OpsUI
- NZ-built, NZ-owned, sold direct
Catalogue context · confirm fit
- Cin7 Core
- Denver, CO (Cin7 Inc., majority Rubicon Technology Partners since 2021)
Current vendor detail: not independently verified
Commercial structure
Keep the assumptions visible.
Compare subscriptions, user allowances, integration work and implementation responsibilities. Preserve the currency and billing period of each offer.
Essential
NZ$499per month
2 users included
2 operational modules
Control
NZ$1,499per month
5 users included
5 operational modules
Command
NZ$2,999per month
15 users included
11 operational modules
Apex
NZ$11,990per month
Unlimited users
20 operational modules
Published monthly subscriptions in NZD. Existing annual pricing and package allowances apply. Additional seats are NZ$99 per month beyond the applicable allowance; integration connectors are separate add-ons.
Review the full packages and configure pricing →Where each approach may fit.
When Cin7 Core (DEAR) is the better fit
Your operations are primarily inventory and light manufacturing, multi-level BOMs, contract manufacturing, auto-assembly, and that is where the bulk of your pain lives.
You sell heavily across multiple channels (Shopify, Amazon, eBay, retail POS) and want the deepest out-of-the-box marketplace connector library.
You are already on Xero, run a small-to-mid-sized wholesale or DTC product business, and want a vendor whose entire focus is inventory-plus-light-manufacturing rather than full operations.
You have an existing Cin7 partner or in-house DEAR expertise and the switching cost outweighs the broader-scope upside.
You explicitly want a tool that does one thing exceptionally well, not a broader operations system.
When OpsUI is the better fit
Your pain extends past inventory and BOMs into warehouse throughput, picking accuracy, returns workflow, and dispatch routing, a real WMS need, not just bin locations.
You want CRM, shipping, and operations in one modular product sharing customer data, instead of stitching DEAR + a separate CRM + Starshipit + Xero together.
Confirm production, backup and log locations for the proposed deployment. Regional domains or billing currencies do not establish data residency.
You want to start with one module (Inventory, Orders, or Warehouse) and grow scope inside the same product, rather than re-implementing when you outgrow inventory-led scope.
You value vendor independence, buying direct from a NZ-owned vendor rather than a US-headquartered product family.
Implementation and local context.
Cin7 Core (DEAR) was originally Australian-built; the Cin7 group is now Denver-headquartered after the 2021 Rubicon investment. Confirm production, backup and log locations for the proposed deployment. Regional domains or billing currencies do not establish data residency. Both handle GST and ANZ tax codes natively, but courier integrations (NZ Couriers, Australia Post) are first-party in OpsUI versus third-party in Cin7 Core.
Agree data preparation, configuration, training, cutover and recovery responsibilities. Confirm the relevant accounting and carrier connections, rather than assuming they are included in the licence.
Questions buyers ask.
Is Cin7 Core the same as DEAR Systems?
Yes. Cin7 Core is the rebrand of DEAR Systems following the 2022 Cin7 acquisition. The product, codebase, and team are largely the same; the name and branding changed. Older content still refers to "DEAR" and the URLs partially redirect.
Is OpsUI cheaper than Cin7 Core?
Compare the required modules, users, order allowances, integration work and implementation responsibilities before comparing prices. OpsUI’s current package structure is shown on this page. Core Standard starts at US$349/month excluding taxes; user, order and integration allowances vary by plan.
Can OpsUI handle multi-channel ecommerce like Cin7 Core?
Cin7 Core has a mature out-of-the-box marketplace connector library (Shopify, Amazon, eBay, WooCommerce, retail POS). OpsUI exposes a documented REST API on every module, has Shopify wired, and ships bidirectional Xero and MYOB sync wired during rollout. For operators selling across many storefronts with a need for plug-and-play marketplace connectors, Cin7 Core has the broader library today.
Does OpsUI handle manufacturing as well as Cin7 Core?
For light assembly and make-to-stock with multi-level BOMs, Cin7 Core is more mature. It has had BOM and work-order functionality since the DEAR days. OpsUI's Manufacturing module handles BOMs and work orders but does not currently ship routing engines or finite-capacity scheduling. If manufacturing depth is your primary need, Cin7 Core is the stronger fit.
Can OpsUI replace Cin7 Core?
For operators whose Cin7 Core use is primarily inventory, orders, and warehouse rather than manufacturing, yes. OpsUI covers the same scope with stronger WMS and CRM modules. For operators whose Cin7 Core use is heavy on light manufacturing or marketplace connectors, OpsUI is usually a complement rather than a replacement.
Sources and verification scope.
Checked facts apply only to the scope described next to each source. Other vendor details in the editorial analysis remain unverified for a current purchase decision. Confirm them with the vendor and record the applicable plan, version and proposal date.
- Cin7 official pricing and plan allowancesChecked 2026-09-09 · Core Standard starts at US$349/month excluding taxes; user, order and integration allowances vary by plan.
Further reading: Cin7 alternatives, neutral roundup
OpsUI integration delivery and scope · Security review information · Published OpsUI packages
Related comparisons and guides.
Your next step
Evaluate the fit against your operation.
Bring the workflows and dependencies that will decide the choice. We’ll review what OpsUI covers and what needs further confirmation.