I contribute to OpsUI’s systems, with a particular focus on CRM, and lead our Australian operation from Melbourne.
I've been building digital systems since I was 14. At OpsUI, I connect product work with customer conversations, partnerships and onboarding across Australia.
Customer relationships. Connected workflows. Practical systems.
I connect customer relationships to operations.
CRM is a particular focus of my contribution to OpsUI: keeping customer context, follow-ups and the next step connected to the work a business needs to deliver.
I contribute to the wider systems too. Leading the Australian operation means I work directly with operators through customer conversations, partnerships and onboarding. Those conversations help inform what we build and improve.
I've been doing this since I was 14.
At 14, I launched an online store. 50+ products, two real sales in week one. I didn't have inventory, staff or a warehouse, just a digital catalogue, an offer and a checkout that worked.
That's where I learned what most of my customers still haven't: the system you build matters more than the product you sell.
After that I monetised gaming. A paid PC optimisation service for Fortnite players, measurably more FPS on the hardware they already had. Premium pricing, no negotiation, repeat customers. I learned how to price a technical service, position it to a clear audience and deliver it.
Same skill, bigger problem now. Take something technical, make it noticeably better, and price it like the customer isn't stupid. The only thing that's changed is the size of the business I do it for.
Four things I do every week.
I build here. I lead here.
OpsUI AustraliaI contribute to the product and lead the Australian operation from Melbourne. Customer conversations, partnerships and onboarding keep my systems work grounded in how Australian businesses actually operate.
About OpsUISpreadsheets out. Real systems in.
Operations & systemsIf your team still runs the warehouse on three Excel files and a group chat, I'll show you what the same workflow looks like inside OpsUI. One source of truth, half the manual work. No six-month implementation. No surprise invoices.
See solutionsI build the ANZ network.
Sales & partnershipsImplementation partners, carrier integrators, accounting connectors. If you build something complementary in the Australian ops space, we're one call from a real integration scope — not a "let's circle back" coffee.
See integrationsI help build the customer side of OpsUI.
CRM & systemsMy product focus is CRM: customer relationships, follow-ups and the workflows that connect sales to day-to-day operations. I contribute to the wider systems too, bringing what I learn from Australian operators back into the product.
Explore customer & order managementMost ERP rollouts in Australia are theatre.
Twelve-month projects. Steering committees. Consultants who've never picked an order, billing $300 an hour to draw your warehouse on a whiteboard. Then a go-live that breaks for three weeks, and a six-figure "optimisation" invoice that arrives the same month.
Software should match how your team actually works. Not the other way around.
If your WMS forces pickers to stop and explain the system to itself, the system is broken.
If your ERP needs a consultant to onboard every new SKU, you're paying for someone else's problem.
If your team is still cross-referencing on spreadsheets a year after go-live, you didn't buy software. You bought a really expensive PDF.
I build the opposite. Modular, transparent, in-region, priced on the page. You pick what you need. You own the rollout. You stop paying when it works.
Four useful next steps.
Book a 30-min call with me.
I'll look at your stack with you. If OpsUI fits, I'll tell you. If it doesn't, I'll tell you that too. And probably tell you what would. Costs you nothing. Worst case, you walk away with a free stack audit.
Book my slotSee the modules. See the prices.
Modular ERP, WMS, CRM. Pick what you need. Pricing on the page. Calculate your spend before we ever talk.
Open the calculator3PL, ecomm, manufacturing, F&B.
Pre-built module bundles by industry. If you're an Australian operator in one of these, the rollout's mostly already designed.
Browse solutionsPartner with OpsUI Australia.
Implementation partners, integrators, carriers, accounting connectors. If you build something I can plug into, let's talk.
See integrationsOperational facts about OpsUI Australia
- Modules
- 20 operational + 5 integrations
- Pricing
- On the page, no sales gate
- Hosting
- In-region, AU
- Reply time
- Same-day, AU hours
Straight answers.
Who is Liam Barry?
I am an OpsUI co-founder, builder and Australian lead based in Melbourne. I contribute to the systems with a particular focus on CRM, alongside Australian customer conversations, partnerships and onboarding. I have been building digital systems since launching my first online store at 14.
What do you actually do day to day?
I work on OpsUI systems, especially CRM and the workflows connecting customer relationships to operations. I also lead Australian customer conversations, partnerships and onboarding, bringing that feedback into the product.
Where are you based?
Melbourne. I work with operators across Australia. Hosting is in-region. Calls are in your time zone.
What's OpsUI Meets?
OpsUI Meets is a project I am exploring. It is still in early development.
How do I actually get hold of you?
LinkedIn DM at linkedin.com/in/liambarry1, or book a 30-minute call straight from this page. I read every message. Same-day reply, AU business hours.
Stop running your operation on duct tape.
Book a 30-minute call. Walk me through your stack. I'll tell you exactly where OpsUI fits, and where it doesn't.