Head-to-head
OpsUI vs Unleashed
Modular ERP, WMS & CRM versus an inventory layer above Xero
Start with operational scope
List the workflows, users and connected systems the product needs to support. Compare the required configuration rather than product labels.
Read the evidence alongside it
Checked pricing facts are cited. Other vendor details remain marked for verification; unknown information is not a missing capability.
The decision in context.
Unleashed is the canonical NZ-built inventory layer for Xero-first SMBs. It does inventory, purchasing, sales orders, and basic BOM well, and it sells primarily to operators who want stock control without rebuilding their financials.
OpsUI is broader: warehouse management, CRM, shipping, integrations, analytics, and the seams between them, sold modularly so an operator can start with the same inventory slice and grow into the rest over time without changing systems.
For an Xero-attached product business that just needs disciplined stock control, Unleashed is often the right answer. For an operator whose pain extends past inventory into picking, CRM, shipping, or customer experience, OpsUI is built for that scope.
Editorial context from the original analysis. Confirm current vendor-specific details against the applicable proposal.
Like-for-like requirements
Put the same questions to each product.
| Requirement | OpsUI | Unleashed |
|---|---|---|
| Pricing model | Published module subscriptions and Essential, Control, Command and Apex packages. Compare included users, additional seats and separately priced integration connectors. Catalogue context · confirm deployment fit | Core and Pro subscriptions have included user, sales-order, integration and API allowances; additional allowances and services can cost extra. |
| Core scope | Modular ERP, WMS & CRM across 20 operational modules + 5 integration connectors Catalogue context · confirm deployment fit | Inventory, purchase orders, sales orders, basic BOM Current vendor detail: not independently verified |
| Warehouse management depth | Dedicated WMS modules, wave picking, slotting, cycle counts, dock scheduling Catalogue context · confirm deployment fit | Bin tracking, pick lists, stock takes Current vendor detail: not independently verified |
| CRM | Native CRM module Catalogue context · confirm deployment fit | Customer records, no dedicated sales CRM Current vendor detail: not independently verified |
| Accounting integration | NetSuite is listed as live; Xero, MYOB, Abel and SAP are built on rollout. NZ Couriers is listed as live; other carrier connections are scoped per account. Catalogue context · confirm deployment fit | Xero (primary), QuickBooks, AccountRight Current vendor detail: not independently verified |
| Manufacturing / BOM | Review light-production planning, work orders and BOM requirements. Full MRP and finite-capacity scheduling are not established by the module catalogue. Catalogue context · confirm deployment fit | Single-level BOM, multi-level via Advanced plan Current vendor detail: not independently verified |
| NZ / AU data residency | Confirm the applicable deployment controls, locations and evidence during a security review. Catalogue context · confirm deployment fit | AWS-hosted, primarily ap-southeast-2 (Sydney) Current vendor detail: not independently verified |
| NZ Couriers / Australia Post shipping | NetSuite is listed as live; Xero, MYOB, Abel and SAP are built on rollout. NZ Couriers is listed as live; other carrier connections are scoped per account. Catalogue context · confirm deployment fit | Via third-party integrations (Starshipit, ShipStation, etc.) Current vendor detail: not independently verified |
| Originally built in NZ | Yes, Wainui, north of Auckland Catalogue context · confirm deployment fit | Yes, Auckland (now owned by The Access Group, UK) Current vendor detail: not independently verified |
Pricing model
- OpsUI
- Published module subscriptions and Essential, Control, Command and Apex packages. Compare included users, additional seats and separately priced integration connectors.
Catalogue context · confirm fit
- Unleashed
- Core and Pro subscriptions have included user, sales-order, integration and API allowances; additional allowances and services can cost extra.
Core scope
- OpsUI
- Modular ERP, WMS & CRM across 20 operational modules + 5 integration connectors
Catalogue context · confirm fit
- Unleashed
- Inventory, purchase orders, sales orders, basic BOM
Current vendor detail: not independently verified
Warehouse management depth
- OpsUI
- Dedicated WMS modules, wave picking, slotting, cycle counts, dock scheduling
Catalogue context · confirm fit
- Unleashed
- Bin tracking, pick lists, stock takes
Current vendor detail: not independently verified
CRM
- OpsUI
- Native CRM module
Catalogue context · confirm fit
- Unleashed
- Customer records, no dedicated sales CRM
Current vendor detail: not independently verified
Accounting integration
- OpsUI
- NetSuite is listed as live; Xero, MYOB, Abel and SAP are built on rollout. NZ Couriers is listed as live; other carrier connections are scoped per account.
Catalogue context · confirm fit
- Unleashed
- Xero (primary), QuickBooks, AccountRight
Current vendor detail: not independently verified
Manufacturing / BOM
- OpsUI
- Review light-production planning, work orders and BOM requirements. Full MRP and finite-capacity scheduling are not established by the module catalogue.
Catalogue context · confirm fit
- Unleashed
- Single-level BOM, multi-level via Advanced plan
Current vendor detail: not independently verified
NZ / AU data residency
- OpsUI
- Confirm the applicable deployment controls, locations and evidence during a security review.
Catalogue context · confirm fit
- Unleashed
- AWS-hosted, primarily ap-southeast-2 (Sydney)
Current vendor detail: not independently verified
NZ Couriers / Australia Post shipping
- OpsUI
- NetSuite is listed as live; Xero, MYOB, Abel and SAP are built on rollout. NZ Couriers is listed as live; other carrier connections are scoped per account.
Catalogue context · confirm fit
- Unleashed
- Via third-party integrations (Starshipit, ShipStation, etc.)
Current vendor detail: not independently verified
Originally built in NZ
- OpsUI
- Yes, Wainui, north of Auckland
Catalogue context · confirm fit
- Unleashed
- Yes, Auckland (now owned by The Access Group, UK)
Current vendor detail: not independently verified
Commercial structure
Keep the assumptions visible.
Compare subscriptions, user allowances, integration work and implementation responsibilities. Preserve the currency and billing period of each offer.
Essential
NZ$499per month
2 users included
2 operational modules
Control
NZ$1,499per month
5 users included
5 operational modules
Command
NZ$2,999per month
15 users included
11 operational modules
Apex
NZ$11,990per month
Unlimited users
20 operational modules
Published monthly subscriptions in NZD. Existing annual pricing and package allowances apply. Additional seats are NZ$99 per month beyond the applicable allowance; integration connectors are separate add-ons.
Review the full packages and configure pricing →Where each approach may fit.
When Unleashed is the better fit
You run on Xero and your pain is concentrated in inventory accuracy and basic purchasing, not warehouse operations, CRM, or shipping.
You want the simplest possible add-on to Xero, with a vendor whose entire product is focused on inventory control.
You manufacture at light scale (single-level or simple multi-level BOM) and need basic production tracking without a dedicated WMS.
You explicitly want a tool that does one thing well rather than a broader operations system.
When OpsUI is the better fit
Your warehouse operations are complex enough to warrant a proper WMS — pickers on Bluetooth scanners, wave picking, cycle counts, slotting strategy.
You want a CRM and an inventory system from the same vendor, sharing customer data without integration glue.
You want shipping (NZ Couriers, Australia Post) integrated into the same operational picture as inventory and orders, not split across Starshipit + Unleashed + Xero.
You expect to grow scope over time and would prefer to add modules in one product rather than stitch additional SaaS into the stack.
Confirm production, backup and log locations for the proposed deployment. Regional domains or billing currencies do not establish data residency.
Implementation and local context.
Both products are NZ-built; both speak ANZ fluently. The differentiator is scope. Unleashed deliberately stays focused on inventory; OpsUI covers the whole operation as modules, from the floor to orders, CRM and finance, so the operator can grow without changing systems. Pricing is in NZD on opsui.co.nz and AUD on opsui.au, with GST handled natively.
Agree data preparation, configuration, training, cutover and recovery responsibilities. Confirm the relevant accounting and carrier connections, rather than assuming they are included in the licence.
Questions buyers ask.
Is Unleashed still a NZ-owned company?
Unleashed Software was founded in Auckland in 2009 and acquired by The Access Group (UK) in 2021. The product and engineering footprint retains significant NZ presence, but ownership and group strategy now sit with Access Group.
Can OpsUI replace Unleashed alongside Xero?
Yes. OpsUI has Xero integration and supports the same Xero-attached inventory pattern Unleashed customers are used to, plus WMS, CRM, and shipping modules if and when those are needed. For inventory-only operators on Xero, both tools cover the core requirement.
Is OpsUI more expensive than Unleashed?
Compare the required modules, users, order allowances, integration work and implementation responsibilities before comparing prices. OpsUI’s current package structure is shown on this page. Core and Pro subscriptions have included user, sales-order, integration and API allowances; additional allowances and services can cost extra.
Does OpsUI support light manufacturing like Unleashed?
OpsUI has a Manufacturing module covering BOMs and work orders. For operators whose production complexity is the primary need, Unleashed Advanced has a mature implementation. OpsUI is honest about which workflows are shipped versus still in beta on the public /changelog.
Sources and verification scope.
Checked facts apply only to the scope described next to each source. Other vendor details in the editorial analysis remain unverified for a current purchase decision. Confirm them with the vendor and record the applicable plan, version and proposal date.
- Unleashed official pricingChecked 2026-09-09 · Core and Pro subscriptions have included user, sales-order, integration and API allowances; additional allowances and services can cost extra.
Further reading: Unleashed alternatives, neutral roundup
OpsUI integration delivery and scope · Security review information · Published OpsUI packages
Related comparisons and guides.
Your next step
Evaluate the fit against your operation.
Bring the workflows and dependencies that will decide the choice. We’ll review what OpsUI covers and what needs further confirmation.